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The home comprises three units, each designed to provide specialist care and support for those people living dementia, complex nursing needs and those people requiring end of life care and support. To compliment the name of the home, each unit has been named after a much loved and unique flower -‘Forget Me Not’ Lane, ‘Penny Lane’ and ‘Red Rose’ Lane- depicting the three colours of the Union Jack. The home has been designed with careful thought and consideration given to Service Users’ specific needs, comfort and safety while retaining the features of an aesthetically pleasing, welcoming, homely and warm environment.

We continue to embrace the cherished principles enshrined in our company’s philosophy, which has served us so well over the years and been the cornerstone of our success, so far: To provide a high standard of quality care in a homely environment, reflecting an ethos of respect for people by treating them with dignity and ensuring their right to privacy, safety and security are maintained

‘Forget Me Not’ Lane (13 bedded Specialist Dementia Unit)

Research and studies have shown that nostalgic scenes and images can trigger happy memories in people with diseases such as Alzheimer’s. With this in mind we have designed our dementia specialist unit to mirror the type of setting our Service Users will most likely be familiar with. As such, ‘Forget Me Not’ Lane comprises street themed brick lane corridors, a Cafe lounge complete with a sweet shop and post office next door, a Bar lounge with a red telephone booth and bar counter, a stylish dining room and a spacious conservatory style garden lounge, all of which offer beautiful views and allows direct access to the lush green spaces of the outside garden. Navigational aids such as colour-coded doors are intended to help the home’s service users find their way around the suite, thus promoting dignity and independence.

When dementia progresses, communication can become difficult, therefore and reflecting on and sharing stories from our personal memories can help affirm the essence of our identity. The home is filled with antiquities which are intended to evoke enduring memories and spark conversation between people with dementia and their carers, friends and family, such as the old typewriter in the garden lounge, the memory boxes in the Cafe Lounge, the paintings and hat stand adorned with colourful feather boa scarves in the Bar lounge and many more.

We have tastefully decorated the bedrooms using five different colour schemes to provide potential service users with a varied choice, however we appreciate that some Service Users may wish to apply their own personal touch to the decor of their room and as such, we welcome any personal additions such as photos, small items of furniture or similar ornaments.

While our focus has been heavily directed on making the environment conducive to our service users we have also been very mindful not to neglect other key elements of an outstanding service. With years of experience in the sector, we have learnt that the quality of our human resources is central to excellent service standards. We have therefore recruited and trained a friendly, skilled and dedicated team of qualified nursing staff, health care assistants and ancillary staff led by an experienced Registered Manager to deliver the high standards of quality care that people have come to expect of us. We are engaging with some of the leading research institutions in the field of dementia to assist us with the training and development of our staff to deliver a truly person-centred service.

Many people with dementia are also encouraged to take part in art or musical projects as part of their cognitive therapy, and experts believe that such activities can help a person reconnect with themselves as well as their carers and family, and even slow their decline. When operational, the home will offer a wide range of therapeutic and dementia friendly activities to meet individual service users’ physical, sensory, cultural and spiritual needs.  

Penny Lane (22 bedded complex nursing needs unit)

In brief, complex care, also known as long-term care or continuing care, is provided to service users with significant, continuing healthcare issues such as chronic illness and disabilities that can arise after receiving hospital treatment. These health care needs may include brain damage, spinal cord injuries, multiple sclerosis, tracheostomy care, Stoma Care, Catheterisation, Gastrostomy feed needs such as PEG, Epilepsy, and learning disabilities.

We appreciate that complex care requires the nursing and care staff to be proficient in an array of specific clinical and caring methods. As well as providing complex care, carers should also consider facilitating service users to lead independent, active, and fulfilled lives, whenever possible. As such, we ensure our registered nurses are up to date with their training to maintain their clinical skills and that care staff are well versed in the principles and practical application of the person-centred care approach. We ensure that service users’ needs are meticulously assessed prior to admission to our service and that all necessary arrangements in terms of specialist equipment required, additional training of staff (if and when required) and specialist coordinated healthcare input from multidisciplinary professionals are in place to provide holistic and integrated support to service users under our care.

‘Red Rose’ Lane (15 bedded unit)

While a separate wing of ‘Red Rose’ Lane has been earmarked for End of Life Care, we have allowed for a degree of flexibility of accommodation on this unit to meet the demand from local or neighbouring commissioning groups (CCGs) and local authorities for provision of beds for specific types of care which is not readily available in the prevailing market place.

Red Rose Lane has a beautiful stretch of communal seating area which will provide an ideal space for Service Users nearing end of life and their families for quiet contemplation and reflection. In our future planning we will be building a separate suite to facilitate overnight stay for family members who want to be close to their loved one in their last moments.

In compliance with NICE guidelines relating End of life Care our approach includes but, is not limited to:

  •  Access to personalised, coordinated and compassionate care and support from trained, knowledgeable and  competent staff

  • Trained staff enabling the service user to express their preferences

  •  The service user stays for as long as possible where they want to stay


  • Emergency admissions to hospital are avoided


  • Quality of life is maximised, and pain and other distressing symptoms controlled


  • Carers are informed and supported


  • Requirements relating service user’s religion or ethnicity are fully respected.

For more information about our services, please contact Primrose Hill Nursing Home on


Tel: 01902 864627 or email us at

Person in charge: Rebecca Greaves (Home Manager)

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